Digital Marketing Primer MCQs Solution | TCS Fresco Play

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Digital Marketing Primer MCQs Solution  |  TCS Fresco Play

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All Question of the MCQs Present Below for Ease Use Ctrl + F with the question name to find the Question. All the Best!


1. Digital Marketing helps to improve __________

All the options mentioned


2. Paid Search Marketing is about Bidding and Buying relevant keywords.

True


3. Retargeting platforms enable advertisers to _____

All the options mentioned


4. Which of the following aims at influencing users who have already begun their research on sites like Google, but not necessary that they have visited a brand site.

Search Retargeting


5. Customizing ads to people who had earlier visited the site is ___

Remarketing


6. Real time Biding is a form of Programmatic Buying.

True


7. Facebook Adverts is an advertising platform that can deliver ads on ___

Both Facebook and Instagram


8. Google Ad Auction rewards advertisers with _

High Ad Rank


9. Which of the following design approaches help in building sites that are optimized for varied screen sizes?

Responsive Web Design


10. Which of the following capabilities are offered by Web Content Management Tools?

All the options mentioned


11. Which of the following Strategies have higher control on sites/pages getting listed in Google SERPs?

Both of the options mentioned


12. Social Media Analytics can help in _________.

All the options mentioned


13. When done right, In-game advertising can establish deeper connect with the player.

True


14. Which of the following social platforms offer a higher reach to the millennials.

Facebook


15. The objective of In-game advertising is to drive sales.

False


16. Which of the following is most important for the success of Digital Marketing?

Customer Experience


17. Which of the following techniques can be used to target customers who bypass search engines and directly navigate to sites related to your product?

Remarketing


18. By reading through the customer reviews of a product on Amazon, a customer forms a ___

Perception about the product


19. Which of the following platforms can be used by advertisers to bid and purchase ad impressions across ad exchanges?

Demand Side Platform


20. Paid Search Marketing is completely driven by Google.

False


21. Which of the following involves, the use of technology platforms to automate buying and selling of media?

Programmatic Advertising


22. Ads that play in the beginning, end or in mid of youtube videos are _

In Stream Ads


23. Main objective of Digital Marketing is to _______

None of the options mentioned


24. In Google AdWords, which of the following factors is an important factor for winning the auction

Bid Value and Quality Score


25. Which of the following is not a Social Media Management Tool?

Drupal


26. Which of the following is not an open source WCM

Sitecore


27. Designing a site for Mobile is very similar to Web

False


28. Facebook Adverts allows advertisers to _

All the options mentioned



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